Privacy & Cookie Policy
Effective Date: 29th October, 2024
DLK Golf is committed to protecting and respecting your privacy. This Privacy & Cookie Policy explains how we collect, use, store, and protect your information when you visit https://dlkgolf.com (the “Site”) or make a purchase from us. By using the Site, you agree to the terms of this policy.
1. Information We Collect
We collect different types of information depending on how you interact with us. This includes:
1.1 Personal Information
When you create an account, place an order, or contact us, we may collect personal details, including but not limited to:
- Name
- Email address
- Billing and shipping address
- Phone number
- Payment information (processed securely via third-party payment providers)
1.2 Usage Data
We may collect information about how you access and use our Site. This data includes:
- IP address
- Browser type and version
- Pages visited and time spent on the Site
- Device information
- Referring website or search terms
1.3 Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to improve your browsing experience, personalize content, and analyze Site usage.
2. How We Use Your Information
We use your information in the following ways:
2.1 To Process Orders and Provide Services
Your personal information is necessary to complete orders, process payments, and provide customer support.
2.2 To Improve Our Site
We use usage data to optimize and enhance our Site’s performance, functionality, and content.
2.3 To Communicate with You
We may use your contact information to send transactional emails about your order, as well as promotional emails if you have opted in.
2.4 For Marketing Purposes
If you’ve opted in to receive marketing, we may use your information to inform you about our products, special offers, and news.
2.5 To Protect Our Site and Users
We use information to detect, prevent, and mitigate fraudulent activities or security breaches on our Site.
3. Legal Basis for Processing Personal Data
For users in the UK and EU, our legal basis for collecting and using your personal data depends on the information we collect and the context in which we collect it. Generally, we rely on the following grounds:
- Contractual Necessity: Processing your information to fulfill orders.
- Legitimate Interests: Improving our services and protecting Site security.
- Consent: Sending marketing communications (you can withdraw consent at any time).
4. How We Share Your Information
We respect your privacy and only share your information under certain conditions:
4.1 Service Providers
We may share information with third-party vendors that perform services on our behalf, such as payment processors, shipping partners, and marketing agencies. These providers only have access to necessary information.
4.2 Legal Compliance and Security
We may disclose your information to comply with legal obligations, enforce our Terms & Conditions, or protect our rights, privacy, safety, or property.
4.3 Business Transfers
If DLK Golf undergoes a merger, acquisition, or sale, your information may be transferred to the new entity.
5. International Transfers
Your information may be transferred to and processed outside of your country of residence, including countries with different privacy laws. We ensure adequate protections for cross-border data transfers as required by applicable law, including EU-approved Standard Contractual Clauses for transfers to third countries.
6. Data Retention
We retain personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law. For example:
- Order-related information: retained for tax and legal purposes for a minimum of 6 years.
- Marketing preferences: retained until you opt out.
7. Your Rights
Under applicable data protection laws, you have the following rights:
7.1 Access and Correction
You have the right to access your personal information and request corrections if it is inaccurate or incomplete.
7.2 Deletion and Restriction
You may request the deletion of your personal data or restrict its processing under certain circumstances.
7.3 Data Portability
You have the right to request that your information be provided to you in a structured, commonly used, and machine-readable format.
7.4 Withdrawal of Consent
Where processing is based on consent, you may withdraw your consent at any time.
To exercise your rights, please contact us at support@dlkgolf.com. We may request verification of your identity before processing your request.
8. Cookies and Tracking Technologies
We use cookies to personalize your experience and gather usage data. By continuing to use our Site, you consent to our use of cookies.
8.1 Types of Cookies We Use
- Essential Cookies: Required for Site functionality (e.g., shopping cart).
- Analytical Cookies: Help us understand how visitors interact with our Site.
- Marketing Cookies: Used to deliver personalized advertisements.
8.2 Cookie Notice
We use a cookie consent banner to inform you of our use of cookies. You can manage your preferences through this banner.
8.3 Managing Cookies
You can control cookies through your browser settings. Please note that disabling cookies may affect Site functionality.
9. Security
We implement technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
10. Third-Party Links
Our Site may contain links to third-party websites. This Privacy & Cookie Policy does not apply to those websites. We encourage you to review their privacy policies.
11. Updates to This Policy
We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We encourage you to review this page periodically. The effective date of the latest version is posted at the top of this policy.
12. Contact Us
If you have any questions or concerns about this Privacy & Cookie Policy or our data practices, please contact us:
DLK Golf
Email: hello@dlkgolf.com
Phone: +44 7487 363684